Marketing Management.
By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane.
Material type: BookPublisher: Upper Saddle River : Pearson, 2016Edition: 15th ed.Description: xxvi, 756p.ISBN: 9789332557185 .Subject(s): Marketing -- Management | Consumer behavior | Internet marketing | Market surveysOnline resources: Click here to access online Summary: This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century.This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century.
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